How to Imrove Search Engine Optimization {SEO}

The term SEO stands for Search Engine Optimization and is the process of optimizing a website's technical configuration, content relevancy, and link popularity so that its pages can be more easily found, more relevant, and more popular with users, and as a result, search engines rank them higher.

A bot crawls a website, going from site to site, collecting information about the page, and adding it to an index. Search engines such as Google and Bing use this method. If you think of the index like a giant library, the librarian can retrieve the book (or the web page) that you are looking for at the time. 

To determine the order in which pages for a given search should appear in the search results, algorithms analyze pages in the index using hundreds of ranking factors or signals. As our library analogy shows, a librarian has read every single book in the library, so they are able to tell you which one will answer your questions.

User experience can be considered a proxy for our SEO success factors. This is how search bots figure out whether a web page or website can provide the searcher with the information he or she is looking for. 

Organic rankings cannot be bought like paid search ads, so SEO experts have to work hard to rank high in organic searches.

Using a Periodic Table of SEO Factors, we categorize the factors into six categories and weight each based on its relative importance to SEO. Site architecture factors, such as crawlability and speed, include content quality and keyword research.

Also included are Toxins that detract from SEO best practices in the newly updated SEO Periodic Table. Back in the day, when search engines' methods were much less sophisticated, these shortcuts or tricks may have been sufficient to ensure a high ranking. You may even be able to use them for a short time now - at least until you get caught.

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